You've built a powerful product.
But if people can't use it, they leave it.
UI/UX for software & SaaS.
I turn products with potential into must-haves that feel effortless.
What happens
They try it and drop it
Users need it and download it. Minutes later, they uninstall.
It hurts productivity
The product works, but everyone gets stuck at the same points: it gets in the way of companies and users instead of helping.
"What did I do wrong?"
Users don't get the interface or the language. They feel stupid and frustrated: they doubt it will ever solve their problem.
Sound familiar?
Why it happens
The user is a stranger
The product ignores the real struggles and needs of the person actually using it.
Everything is taken for granted
The flow, the information architecture and the UX writing are hard to decode for the user.
The customer feels let down
They thought they'd found the answer to their problem. Instead they're stuck all over again.
Send me a link or a 2-min screen capture: 3 free observations in 48h.
What I'll do
I analyse the product
I use it and map every friction and weak point in the original flow, then spot the strengths and their potential.
I study users in context
I step into their shoes (physically too, on site) and turn pain points into opportunities for your product's success.
I redesign and test
I focus on structure, flow and language. Then I run usability tests before any real polishing.
What you get
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A reasoned map
A study mapping every friction point and usability issue.
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User research
User personas and a user-journey map, from lead to reaching their goals.
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Design priorities
From flow to branding, when needed, to launch a quality MVP.
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Redesigned flows
Onboarding and key screens, wireframes to final UI.
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A complete design system
A taxonomy of the UI elements, complete in all their states.
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Clean handoff
Build-ready assets, with guidelines for your developers.
Where should we start?
Expertise
Award-winning
UI/UX for Italy's EdTech Startup of the Year 2024.
Product Designer
6+ years across software, edtech and games.
Works anywhere
A seasoned partner, hybrid or remote, in your tools and rhythm.
Perfect if…
Good fit: Powerful, well-defined product
B2B SaaS, internal tools, management/ERP-adjacent systems.
Good fit: A dev team to iterate with
Developers ready to change and test alongside me.
Not a fit: You want a reskin only
Sure, I can make it prettier. But that won't fix the problem at its root.
Send me a link and a two-minute capture of a new user's first session.
Three concrete observations within 48 hours. Free, no pitch.
Let's build your must-have product.
Send me a link and a two-minute capture of a new user's first session:
Three concrete observations back within 48 hours. For free.
Want to walk me through your product directly?