You offer interactive learning that's worth it.
But if they quit right away, something's off.
UX Design for EdTech and Digital Gamification.
I design educational products that grow people, companies and results.
What happens
Everyone stops right there
People seem to adopt your product, then at some point they just stop.
"This isn't for me"
Users find it dull and repetitive: they get bored and hit "next" just to get it over with.
Points and badges fall flat
They look functional on the surface, but they aren't enough to drive results.
Sound familiar?
Why it happens
Repetitive sessions
Without novelty and challenging goals, people see no growth and give up.
The wrong approach
Too simple and childish, or too complex: people feel patronised, or they struggle to follow.
Fake interactivity
The illusion of choice switches off the brain and the enthusiasm. Without real engagement, there's no learning.
Send me a link or a short video of your learning product: 3 free observations in 48h.
What I'll do
I study the real learners
Who they are, the language they speak, how to engage them. I step into their shoes and turn pain points into opportunities.
I make progress visible
Clear feedback, short milestones and well-tuned rewards: users live their growth and can see it.
I give goals and context
Clear tasks in simulated settings: the user feels like the protagonist and learns actively.
What you get
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A pain-point map
I pinpoint the critical spots in the interactive journey and turn them into strengths, so product and user both grow.
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Learner research
Real personas and journeys, from first touch to feedback to the goals, so we can test and measure what works.
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Design and testing
Calibrating pace, milestones and feedback loops, with target testing and continuous iteration for the best experience.
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UI/UX design
Screens, exercises, levels and feedback, from wireframes to polishing, in collaboration with your dev team.
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Clean handoff
Assets and specs ready for your developers.
Where should we start?
Expertise
Award-winning
UI/UX for Italy's EdTech Startup of the Year 2024.
6+ years in the field
Across edtech, games and software.
Product designer
With 10 years of experience in visual design.
Perfect if…
Good fit: Quality content, low engagement
EdTech and/or simulator dev teams, interactive learning platforms for workers and students, academies, publishers, habit and coaching apps.
Good fit: A team to iterate with
Learning designers (LXD), tutors, coaches or developers to build game-changing products with.
Not a fit: You just want "scores and leaderboards"
Sure, we can. But that's not how gamification actually works.
Send me a link to one course and tell me where people drop off. Three concrete observations within 48 hours. Free, no pitch.
Let's build learning they love.
Send me a link to one course and tell me where people drop off:
Three concrete observations back within 48 hours. For free.
Want to walk me through your project directly?