Your game is good.
But the first fifteen minutes don't.
UX & Art Direction for games.
I craft the user experience by weaving together flow, mechanics and world-building.
What happens
"I'm a bit confused…"
That's what reviews say. The team knows the game deserves better.
Playtesters leave early
Gone before the game hits its stride.
It feels cheap
The gaming experience falls short of their expectations.
Sounds Familiar?
Why it happens
The promise doesn't land
In the first few minutes, the player needs to get pulled into the game loop. Otherwise, they'll quit.
Fragmentation and inconsistency
Skewed toward mechanics, with no context or clear purpose — so it feels flat or confusing.
Improvised UI
Tacked on at the end, ignoring usability and context, instead of built into the adventure.
send me a link or a 2-min capture of your first session: 3 observations in 48 hours.
What I'll do
First of all: I play it!
I explore the game and map out the first 15 minutes to identify critical friction points and inconsistencies.
Then I study the GDD (if there is one)
I weave together story, mechanics, and flow to enhance usability and immersion in every frame of the game.
Finally, I oversee the look and feel
As art director, I bridge game design, art and development to give your game a lore that makes it unique.
What you get
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Art direction
Consistent with the GDD, partial or full.
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Functional interactions
Serving world-building, mechanics and device.
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A friction map
Pain points and snags from the first play session.
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A complete design system
Styling, states and micro-animations — ready to use.
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Clean handoff
Assets your developers can build from — no guessing.
Shall we start?
Expertise
Award-winning
UI/UX for Italy's EdTech Startup of the Year 2024.
6+ years in games
Designing game experiences since 2020.
10 years visual + art direction
Built across many sectors.
Perfect if…
Good fit: Heading into launch
Indie or mid-size studios with playtest around the corner.
Good fit: You want a director, not a pixel-pusher
Someone who designs the experience, not just the screens.
Not a fit: Not days from shipping
Locked spec, pixels to push now: I'd cost more than I'd give.
I step in while the flow can still change — ideally in playtest.
Send me a build, a Steam link or a two-minute capture.
Three concrete observations within 48 hours. Free, no pitch.
Let's hook players.
Send me a build, a Steam link or a two-minute capture:
Three concrete observations back within 48 hours. For free.
Want to walk me through your project directly?